LEXINGTON, KY – Lexington Sporting Club is proud to announce FOX56 (WDKY) as its official media partner, marking the beginning of a dynamic collaboration aimed at elevating the visibility of soccer in Central Kentucky. This multi-year partnership will bring expanded coverage, live game broadcasts, and exclusive content to fans throughout the region.
As part of this agreement, FOX56 will provide comprehensive coverage of Lexington Sporting Club’s USL Championship and USL Super League teams, including:
- Live broadcasts of select LSC matches.
- A dedicated studio show highlighting LSC.
- Exclusive coverage and highlights on FOX56 sports programming.
- Regular weather updates related to match days.
- Promotional and commercial production support.
- Additional news and feature coverage of LSC events and initiatives.
The partnership extends beyond television, incorporating digital streaming through Nexstar Media Group’s extensive platform. This includes targeted connected TV and streaming ads designed to engage soccer fans and sports enthusiasts across Central Kentucky.
“FOX56 has established itself as a leader in delivering top-tier sports coverage, and we are thrilled to partner with them in bringing our matches, players, and community initiatives to an even broader audience,” said Kim Shelton, CEO of Lexington Sporting Club. “This partnership not only enhances our media presence but also strengthens our connection with our passionate fan base.”
FOX56’s commitment to soccer aligns with its broader sports coverage strategy, which includes partnerships with major leagues and events, such as the World Cup, airing on FOX. The collaboration will officially launch with a special promotional kickoff on Super Bowl Sunday, including a post-game interview during FOX56’s 10:00 PM newscast.
“FOX 56 is thrilled to partner with Lexington Sporting Club as it’s official local television partner. Partnering with Lexington’s professional men’s and women’s soccer teams aligns perfectly with our mission to lift our community, further expand our live local sports offerings, and complement FOX Sports’ commitment to current soccer partnerships with the MLS, UEFA, Copa America, CONCACAF, and the World Cup, here on US soil in 2026,” said Monte Costes, Vice President/General Manager WDKY/FOX 56. “FOX 56 believes in the growth trajectory of soccer here locally and is excited to provide a platform for LSC to showcase its amazing athletes through live game broadcasts, a new unique studio show and a variety of other promotional efforts.”
For more information on Lexington Sporting Club and its partnership with FOX56, visit www.lexsporting.com or tune in to FOX56 for exclusive updates and coverage.
About WDKY-TV/FOX 56 and Nexstar Media Group, Inc.
WDKY is the FOX-affiliated broadcast television station serving the Central Kentucky region. The station is owned by Nexstar Media Group, Inc., and the FOX 56 studios are in the Chevy Chase area of Lexington, KY. Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group, comprised of top network affiliates, with over 200 owned or partner stations in 117 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, a major broadcast network; NewsNation, a national cable news network; multicast networks Antenna TV and Rewind TV; and a 31.3% ownership stake in TV Food Network. The company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.
About Lexington Sporting Club
Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in USL Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields.
Media Contact:
Emily Fields
Marketing, Communications, Community
Lexington Sporting Club
(678) 313-8639