Lexington, KY — Lexington Sporting Club is proud to announce a multi-year partnership with hummel, naming the iconic sportswear brand as the official on-field apparel partner for the club. The partnership will see hummel outfitting Lexington Sporting Club’s USL Championship Men’s Team, USL Super League Women’s Team, the two LSC USL Pre-Professional teams, USL Academy and full youth club, ensuring players at every level represent the club in world-class performance apparel.
As a brand with a rich heritage in soccer, hummel is known for its innovative designs, exceptional quality, and commitment to fostering the growth of the game. The partnership aligns Lexington Sporting Club with one of the most respected names in global sportswear, bringing a fresh and dynamic look to the club’s identity both on and off the field.
“We are thrilled to partner with hummel as we embark on this exciting chapter of growth for Lexington Sporting Club,” said Kim Shelton, CEO of Lexington Sporting Club. “hummel’s focus on crafting authentic, customized designs that capture the essence of Lexington aligns perfectly with the values of our club. This partnership enables us to deliver apparel that represents style, innovation, and performance.”
As part of the agreement, hummel will design custom kits for all Lexington Sporting Club teams, with the first unveiling set for the upcoming season. The partnership will begin immediately for the USL Championship Men’s Team, while the USL Super League Women’s Team will make the transition to hummel apparel starting in the fall of 2025. The partnership will also include a range of lifestyle apparel and merchandise, giving fans the opportunity to showcase their Lexington Sporting Club pride in true hummel fashion.
“We can’t wait to be a part of this next chapter of Lexington soccer history.” said Conor Caloia, hummel North America. “The commitment that Lexington SC have made to growing the sport at all levels through their men’s, women’s and youth teams is a testament to their dedication. Our team can’t wait for the fans to see unique kit designs that connect with the community.”
Fans can expect the first hummel-designed kits and apparel to debut in the coming months ahead of the USL Championship 2025 season, with merchandise available exclusively through the Lexington Sporting Club Team Shop and online store.
For more information about Lexington Sporting Club and its upcoming initiatives, please visit www.lexsporting.com
About hummel North America
hummel Pro launched in November of 2023 servicing seven professional Clubs in the United Soccer League. In 2025, hummel will service 26 professional Clubs in the United States and Canada in the USL Championship, USL League One, USL Super League, Major League Soccer Next Pro and the Northern Super League. hummel North America will now place an added focus on growth in the youth and pre-professional space while continuing to work with its dealer network across the US. The combined company will have 25 full-time employees focused on servicing its growing North American customer base.
About Lexington Sporting Club
Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in USL Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields.
Media Contact:
Emily Fields
Marketing, Communications, Community
Lexington Sporting Club
(678) 313-8639